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How to build a global book business in under 2 minutes


If you’re an FBA bookseller, you can make your products available to a global audience with a few simple mouse clicks.  By signing up for the FBA Export program, international customers will now be able to order your items.  Here are three reasons why this is a great decision for your book business:

  1. Amazon will handle the export paperwork and deal with returns, if applicable.
  2. The customer will pay for the increased shipping expenses.
  3. All you have to do is sign up for the program, then sit back and watch the extra sales roll in!

The best part?  It’s free to sign up and you won’t pay any additional fees to participate in the program. You will only pay the typical fulfillment fees that you would have incurred to ship your books within the good ‘ol US of A.

Is it worth it?  The two minutes it’ll take you to sign up for the FBA Export program could very well be THE most profitable minutes of your entire life.  Don’t believe me?  Check out my own results:

  • Time spent signing up for the FBA Export program: 2 minutes
  • International sales over the past 12 months: $2,981
  • Estimated hourly wage based on the above stats: $89,430 an hour!

I challenge you to find an activity with a better return on your time investment!

How to sign up for the FBA Export program:  You can find out more about the program on Amazon’s website.  To skip straight to the sign-up page, simply navigate to your Fulfillment By Amazon Settings within Seller Central and follow these steps:

  • Scroll to the bottom of the page where it says “Export Settings”.
  • Click on the “Edit” button.
  • Select “FBA Export” and then follow the prompts.

Congrats – you’re now the proud owner of an international book flipping operation!Screen Shot 2015-11-11 at 8.19.33 PM


Where in the world will your books end up?  Forget about finding Waldo… you can now track your sales all around the world!  Check out the interactive map below to see every location where I’ve sold a book within the past 12 months:

(If the map doesn’t work in your browser, you can visit the Google Map here.)

More fun facts:

  • I’ve shipped books to all 50 states – which means there’s at least one literate individual in each and every state!
  • Top states (by units sold) – 1. California  2. Texas  3. New York  4. Florida  5. Ohio
  • Bottom states – 46. Hawaii  47. N. Dakota  48. Alaska  49. Delaware  50. Wyoming

An announcement:  FBA book sellers enjoy a lot of advantages compared to their Merchant Fulfilled counterparts.  Perhaps the greatest perk is the ability to charge more for their books.  Way more.  In fact, this price disparity between FBA and MF offers can sometimes be so large that you can earn a profit by doing the following:

  • purchase the lowest priced Merchant Fulfilled books
  • wait for those books to show up on your front porch
  • flip them back around via FBA
  • pocket the difference

I refer to this practice as “FBA Arbitrage”, and I’ve been developing a software which will make it easier to find these profitable books.  This software will also include an option to search for textbooks that are currently being used in universities.  This will allow you to stockpile textbooks in the offseason that have a high probability of experiencing crazy high demand at least once or twice a year.

Want to be among the first to know when this software launches?  Simply drop me a line ( or fill out this brief survey to let me know you’re interested.  Stay tuned!


  1. I appreciate the reminder, and the easy steps. I’ve been meaning to do this for several months, but haven’t sat down and figured it out. So much easier than I thought!

  2. Thanks to the link that took literally 15 seconds – even if I only sell one extra book this year – it’s a great use of 15 seconds!

  3. Great tip! I’m wondering if there’s any downside to enabling FBA export? Just curious as to why they make it disabled by default. Are there additional filing requirements for taxes or any other reason with international sales that the seller has to be aware of?

  4. How do you determine what destination the sales are going to?

  5. Hi Caleb,
    Great info as always. What are your thoughts on Amazon Canada? I’m new to this, and I keep getting emails from Amazon Coach, suggesting I should add my listings to


    • More hassle than it’s worth, from what I’ve heard. Just use the international shipping settings and your books can be shipped anywhere in the world directly from a US Amazon warehouse.

  6. You said almost $3k in sales and I’m interested in what sort of books you have actually sold internationally. I’m trying to figure out why someone would pay to have a specific book shipped from another country…..are they not available there? Special editions, rare, or what?

    • Good question – here are a few random titles I’ve sold internationally in the past two days:
      The Lobbying Manual: A Complete Guide to Federal Lobbying Law and Practice
      Principles of Quantum Mechanics
      The Modern Middle East: A Political History since the First World War
      Rapid Review Gross and Developmental Anatomy: With STUDENT CONSULT Online Access, 3e
      Hypnotherapy: An Exploratory Casebook

  7. How do we view a map of sales for our FBA account, as you have done here?

  8. I can’t figure it out, is there any sort of downside to signing up for this program? It seems too good to be true, or like the export program should just be part of the whole FBA thing by default. Why the need to sign up for it separately?

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